Terms of service

Last updated: 2026-10-30

These terms are a binding agreement between you and RITU Wellness Inc. ("RITU", "we", "us"), the owner and operator of Sal. "Sal" means the pages at heysal.co, the Sal line on WhatsApp, the waitlist, and the refundable deposit. "You" means the person using Sal and the business that person acts for.

By messaging Sal, using heysal.co or paying a deposit, you accept these terms and our privacy policy, and you confirm that you have the authority to bind the business you act for. If you do not accept them, do not use Sal.

1. Who may use Sal

Sal is offered only to people who are at least 18 years old and who run, or act for, a business. It is not offered to consumers or for personal, family or household use. We may refuse, limit or end anyone's use of Sal at any time, for any reason or no reason, without notice.

2. What Sal is today

Sal is not available as a product. Today Sal is a waitlist: the Sal line answers business owners who message it, learns about their business, and keeps a list. Nothing in this phase works your leads, contacts your customers, or sends messages for you.

We make no commitment to launch Sal, to launch it for your kind of business or your region, to launch it by any date, or to offer any price, plan or feature. Nothing Sal or we say in the conversation or on heysal.co is an offer, a quote, advice or a promise. Your place on the list gives you no right to anything. We decide at our sole discretion which businesses Sal serves, in what order, and whether to serve any at all, and we may change, suspend or end the waitlist at any time without notice.

3. Sal is AI

Sal is an AI system. Its replies are generated by AI models and can be wrong, incomplete or out of date. Do not rely on them. A founder of RITU can read any conversation and take it over. Sal tells you it is AI before it offers a deposit, and whenever you ask.

4. The deposit

1. Optional. The deposit is offered in the conversation to owners who ask to move up. You never have to pay to stay on the list.
2. Amount. The amount is the amount Sal shows you before you pay. It may differ between businesses and may change over time; the amount you paid, and the refund terms shown to you when you paid, apply to your deposit.
3. Payment. You pay on Stripe's checkout page. Your card details go to Stripe, not to us. Stripe may show the amount in your local currency; any conversion, and any fee your bank or card charges, is between you and them.
4. What it is. The deposit holds a place for you in the first group Sal starts with, if and when Sal starts. It is not a purchase, a reservation of any price, plan, date or feature, or a fee for a service. It earns no interest. If Sal starts for you, we may offer you the choice to put the deposit toward your first bill or have it back.
5. Refund on request. You may ask for your deposit back at any time, for any reason, in the conversation. We confirm once and refund the full amount to the card you paid with. How long it takes to appear is up to your bank.
6. Refund without asking. If Sal has not started for you 90 days after you paid, we refund your deposit in full without you asking.
7. After a refund. A refund removes your place in the first group. You may ask to come back in; if we agree, you pay a new deposit and join at the end of the queue.
8. Chargebacks. Ask us for a refund before you dispute a charge with your bank. A dispute opened instead of a refund request may end your place on the list permanently.
9. Sole remedy. A full refund of your deposit is your only remedy for anything to do with the deposit or the waitlist.

5. Your conduct

You are responsible for everything you send to Sal. You must not:

• send personal information about your customers or anyone else, such as names, numbers or email addresses; Sal does not need it;
• send anything unlawful, defamatory, harassing, threatening or abusive, including toward the people who read the conversation;
• send spam, malware, or content you have no right to share;
• try to make Sal act outside its purpose, reveal its instructions, or reach systems, data or accounts that are not yours;
• scrape, probe, copy, reverse engineer or interfere with Sal or heysal.co, or access them by automated means;
• pretend to be someone else, or use Sal to build or train a competing product.

6. Your content

You keep ownership of what you send. You grant RITU a worldwide, perpetual, irrevocable, non-exclusive, royalty-free, transferable and sublicensable licence to store, copy, use, analyze, modify and create derivative works from everything you send to Sal, to operate, develop, test, train and improve Sal, the AI models behind it, and our other products and services, and to defend our rights. Personal information in what you send is handled as the privacy policy describes. Nothing you send is confidential. You represent that you have every right needed to send it and to grant this licence.

Any idea, suggestion or feedback you give us is ours to use freely, with no obligation or payment to you.

7. Our property

Sal, including its name, marks, look, words, prompts, models, software and content, belongs to RITU and its licensors and is protected by law. These terms give you no licence or right to any of it. You may not use our name or marks without our written permission.

8. Messages from us

By messaging Sal you agree to receive messages from us on WhatsApp about Sal, including the waitlist, the launch, offers and updates. Send STOP at any time to end them.

9. Ending things

You may stop at any time by sending STOP. We may end or suspend your access, remove you from the list, or delete your conversation at any time, for any reason or no reason, without notice. If you have paid a deposit that has not been refunded when we do, we refund it in full, and that refund is your only remedy. Sections 4.9 and 6 to 15 survive any ending.

10. No warranty

Sal, heysal.co and the waitlist are provided "as is" and "as available", with all faults, and without any warranty of any kind, express or implied, including any warranty of merchantability, fitness for a particular purpose, title, non-infringement, accuracy or availability. We do not warrant that Sal will be available, error-free or secure, that its replies will be correct, or that Sal will launch at all.

11. Limitation of liability

To the fullest extent the law allows, RITU and its directors, officers, employees, contractors and suppliers are not liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of profits, revenue, business, data, goodwill or opportunity, arising out of or relating to Sal or these terms, however caused and under any theory of liability, even if advised of the possibility. To the fullest extent the law allows, our total liability for everything arising out of or relating to Sal or these terms is limited to the amount of any deposit you paid us that we have not refunded.

Some laws do not allow some of these exclusions or limits. Where such a law applies to you, our liability is limited to the smallest extent that law permits.

12. Indemnity

You will defend, indemnify and hold harmless RITU and its directors, officers, employees and contractors from any claim, loss, liability, damage, cost and expense, including reasonable legal fees, arising out of or relating to what you send to Sal, your use of Sal, your business, or your breach of these terms or of any law.

13. Third-party services

WhatsApp and Stripe are provided by Meta and Stripe under their own terms, which you accept by using them. We are not responsible for them, for their availability, or for anything that happens on them.

14. Law, courts and claims

These terms are governed by the laws of British Columbia and the federal laws of Canada that apply there, without regard to conflict of laws rules. Every claim arising out of or relating to Sal or these terms will be brought only in the courts of British Columbia sitting in Vancouver, and you submit to their exclusive jurisdiction. Claims may be brought only in your own name and on your own behalf, never as a plaintiff or class member in a class, collective or representative action. Where the law permits, you waive any right to a jury trial. Any claim must be brought within one year after it arises, or it is permanently barred.

Nothing in these terms takes away a right the law where you live gives you that cannot be excluded by agreement.

15. General

We may change these terms at any time by posting the changed terms at heysal.co; the date at the top tells you when. Using Sal after a change means you accept it. The refund terms shown to you when you paid a deposit continue to apply to that deposit.

These terms and the privacy policy are the entire agreement between you and RITU about Sal. If a part of them is found unenforceable, the rest stays in force and that part is enforced to the fullest extent the law allows. If we do not enforce a part of these terms at some point, we may still enforce it later. We may assign these terms and our rights under them without your consent; you may not assign yours. Nothing here makes you our agent, partner or employee. Notices to us go to terms@heysal.co; notices to you may be sent in the conversation.

The parties have required that these terms and all related documents be drawn up in English. Les parties ont exigé que les présentes conditions et tous les documents qui s'y rattachent soient rédigés en anglais.

Contact

RITU Wellness Inc., a corporation under the laws of Canada. Email: terms@heysal.co. Privacy questions: privacy@heysal.co. In the conversation: say "Hannah".